About

The market for AI waiting time.

WHYL shows up while tools like ChatGPT, Claude, and Gemini think. Brands bid for that wait. The people doing the waiting get paid for it.

Who we are

WHYL is built by Sitti App, Inc., founded by childhood friends Olalla Levi and Chloe Tamman. We started WHYL because the most honest seconds in software are the ones where nothing is happening — the model is thinking, and the person is just sitting there. We thought those seconds should belong to the person, not the spinner.

What we believe

Talk to us

Earners: start here. Brands: the auction is open. AI products: embed WHYL. Everyone else: whylaithinks@gmail.com.